Link the new Search Ads 360 advertiser to Adobe Analytics as described below.The Search Ads 360 advertiser you create won't affect the child advertisers, and you can ignore the advertiser after you link it to Adobe Analytics. Learn more about the permissions needed to complete this step. Create a Search Ads 360 advertiser and link it to the parent Campaign Manager 360 advertiser.If the parent Campaign Manager 360 advertiser isn't linked to a Search Ads 360 advertiser: In Search Ads 360, sign into the advertiser that is associated with the parent Campaign Manager 360 advertiser and link to Adobe Analytics from there. You'll need agency manager or advertiser manager permissions for this Search Ads 360 advertiser. If your Search Ads 360 advertiser is part of a shared Floodlight configuration, you can only link the parent advertiser with Adobe Analytics because you can only create Floodlight activities from the parent advertiser (all of the child advertisers will have access to the Floodlight activities created in the parent).
Although advertisers using OAuth 2.0 to integrate with Adobe Analytics are not impacted by the deprecation of OAuth 1.4, we strongly encourage all advertisers to switch to Adobe JWT for a better authentication experience.
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